- 06 Feb
Byotrol’s Pet Patrol range takes the lead in South Africa
Afrivet, an animal healthcare business in South Africa, has unlocked an international opportunity for UK hygiene experts, Byotrol.
Following its successful launch in 2013, the Pet Patrol brand, which uses Byotrol’s powerful, gentle and long-lasting technology under licence as its unique mode of action, is expanding its range to cater for the growing pet care demand in South Africa. In 2014, the range will be available in more national retail outlets including, Game, Pick ‘n Pay, Spar and Checkers over the coming weeks, thanks to new distribution through Pharma Marketing International.
The unique technology used in the range, which kills and protects from harmful bacteria and viruses, including those specific to pets, such as parvovirus and canine distemper, has helped the brand to outperform its competitors, and secure the first pet hygiene listings across a range of mass market retailers.
The new range includes Surface Sanitiser, Dog Deodoriser, Stain & Odour Remover and Fabric Deodoriser with 24 hour germ-killing action, and Hand Sanitiser which carries on working for 8 hours, with all new products powered by Byotrol technology.
2013 delivered a successful launch for the Pet Patrol brand and it is hoped that with this year’s new listings, 2014 will continue to support the rapid sales growth we’ve noted since launch. We’re proud that we have been able to bring Byotrol’s unique technology to those with pets in South Africa.Ian Oberem, Managing Director of Pharma Marketing International
The success in the South African market mirrors the success of the Byotrol pet care range in the UK. Comprising antibacterial wipes and sprays, shampoos and selection of other grooming products, the Byotrol pet care products perform strongly for the leading pet store, Pets At Home.
David Traynor, Chief Executive, Byotrol, based at Sci-Tech Daresbury, added:
“Byotrol is proud to be working with Afrivet and Pharma Marketing International on their latest product range. We’re confident that the new range, which includes our unique hygiene technology, will add significant value to the Pet Patrol brand. Petcare is big business and we’re looking forward to continuing to enhance and strengthen our presence in South Africa.”
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