A hygiene revolution for families
Byotrol has proven success in consumer markets, enabling consumer-branded goods to deliver ground-breaking performance in the field of hygiene, bringing new standards into household and personal care categories.
With an ever-increasing, global fear of germs, Byotrol’s antimicrobial technologies are ideally placed to appeal to consumers.
In conjunction with our partners, we have compiled extensive market research into consumer behaviour, specifically how they respond to the concept of residual efficacy.
Our unique concept of long-lasting protection from the bacteria and viruses which cause illness, resulted in high acceptance scores in online research, with more than 50% of consumers confirming they would consider switching from their current brand.
Product formats vary across the category, providing our partners with a range of formulations suitable for personal care and as well as a range of multi-surface cleaners.
Bringing Byotrol24 to the United States
In March 2018, we debuted our BYOTROL24 surface products in Chicago, which after a substantial period of development and testing, have now received EPA registration for long-lasting antimicrobial efficacy and will shortly be launched to consumers.
BYOTROL24 is a powerful and effective multi-surface disinfectant cleaner that kills over 99.9% of bacteria and unlike traditional cleaners and disinfectants, it carries on working for 24 hours. In fact, a surface treated with BYOTROL24 can be repeatedly touched or rubbed and will still continue to be protected from bacteria for 24 hours.
Bleach-free and specially formulated to be safe for non-porous surfaces, BYOTROL24’s long-lasting action makes it ideal for use on a variety of surface within the home; such as door handles, sinks, toilets, counters, doors, and many more.
Germs can survive on a contaminated surface, such as a door handle or toilet, for hours or even days. Conventional disinfectants are effective at killing many germs, but stop working when they dry, leaving surfaces to quickly become re-contaminated. BYOTROL24 is different and provides peace of mind for busy families, with its proven long-lasting protection from bacteria.
Our relationship with Byotrol was also a great example of how we can work with a technology partner to introduce high-performance products which are profitable and which can also make a positive difference in the developing worldPaul Evans,
Group R&D Director, PZ Cussons
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