Fellowes Office Products Launch
12th Jun 2007Fellowes has today announced the European launch of Virashield™, a revolutionary range of office cleaning products featuring Byotrol™, a clinically proven antimicrobial technology designed to kill 99.9% of germs and viruses and provide continuous protection for up to 7 days following application. This unique range has been clinically proven to kill germs, viruses and bacteria that may cause illness including MRSA, Bird Flu Virus and E-coli as well as the Common Cold and Flu. Fellowes will introduce the range into the US and other markets in the near future.
The new range includes wipes for telephones, keyboards, screens and all surfaces, hand protection foam and wipes as well as a unique travel kit to offer consumers a total solution for their workstations, wherever they are. Consumer research conducted by Fellowes showed that 90% of office workers believe it is important to keep their workspace clean and free of germs - and with the average desk having 10 million bacteria , the rationale and need for the new range is clear.
Designed with the end user in mind, all Virashield™ products are alcohol free, non toxic, anti static and dermatologically safe in addition to featuring an eco-friendly biodegradable formula to offer the ultimate protection, comfort and ease of use. Virashield™ can not only ensure a clean and healthy environment but it can also contribute to increased productivity through its unique antimicrobial technology.
Louise Shipley, European Marketing Manager for Office Productivity at Fellowes commented "Virashield™ offers a significant opportunity for our resellers to grow their business because we are offering a unique and clinically proven solution to meet consumers growing concern relating to health and hygiene. With Virashield™, Fellowes are offering a totally new and innovative proposition to the market and one that is based on sound consumer insight combined with the latest in antimicrobial and cleaning technology."
How does Virashield featuring Byotrol work?
Byotrol is a proven formula that kills 99.9% of all germs, bacteria and viruses, including E-Coli, Salmonella, MRSA, Bird-flu virus and other common cold viruses and flu viruses. It also possesses a residual cleaning and deodorizing effect that actively prevents re-contamination of any hard surface it is used on for up to 7 days.
This innovative and ground-breaking technology is exclusively available from Fellowes in the office products sector and has been thoroughly tested by a number of leading experts and scientists. Following extensive testing at Munroe Hospital, Indiana in 2007, James Ballard, Infection Prevention commented "This product (the Byotrol technology) can maximally benefit Infection Control & Prevention measures".
After full evaluation in 2002, Tony Lancaster, Senior Biomedical Scientist at Cork University Hospital highlighted Byotrol's continuous protection stating "Byotrol residual disinfection property was fully effective for at least 7 days".