Tommee Tippee Launches New Closer To Nature Hygiene Range

20th Jun 2011

Hour by hour, longer lasting protection for your baby

The newborn feeding routine is a continuous process that starts with good hand hygiene, sterilising feeding equipment, cleaning work surfaces before making up feeds and keeping equipment clean until you are ready to feed your baby. Whilst other hygiene brands can only claim powerful or gentle protection, tommee tippee has created a superior range of hygiene solutions that offer long-lasting, powerful and gentle protection against bacteria and viruses, all intuitively designed to make the feeding routine easier at home and on-the-go.

Exclusive to tommee tippee in the baby care market, new closer to nature hygiene range contains the revolutionary UK antimicrobial technology Byotrol, which kills 99.9% of bacteria and viruses to offer long-lasting, powerful and gentle protection. 

How does Byotrol work?
Unlike other hygiene products, such as bleach and disinfectants which kill germs and microbes by poisoning them or destroying them with chemicals, Byotrol tackles the problem of microbes in a different way. Byotrol literally pulls the germs apart ripping them open and utterly destroying them and because of the way it is created, it keeps killing germs on surfaces for hours and days unlike conventional disinfectants which stop working when dry. The result: a microscopic barrier that is invisible to the naked eye, cannot be felt by human hands, but is absolutely deadly to microbes. This means that it provides protection from germs for hours on skin and days on hard surfaces , whilst remaining completely harmless to people.

  • Long-lasting
    Byotrol carries on working after it has dried, actively killing germs on surfaces and skin hour after hour – long after other products have stopped working.
  • Powerful
    Byotrol works instantly and has been tested to the highest European standards, each product in the range kills 99.9% of bacteria and viruses, including MRSA,H1N1 virus (swine flu), e-coli, listeria and salmonella. 
  • Kind and gentle 
    The range contains no alcohol or bleach, providing mums and dads with reassurance that it allows safe and gentle use with babies. 

Introducing the range...
Closer to nature Steri-fluid with Byotrol (for use with cold water sterilising) sterilises bottles, soothers and teethers to kill 99.9% of bacteria and viruses. Chlorine, bleach and alcohol free, the liquid sterilises within 15 minutes and keeps working for up to 24 hours.  

Closer to nature household Surface Sanitising Spray with Byotrol ensures a clean preparation and storage environment by providing 99.9% protection from germs and viruses for up to 24 hours. The spray keeps working even when dry – forming an invisible barrier that destroys germs and prevents them from growing.

Closer to nature Hand Serum with Byotrol keeps hands germ-free for up to 6 hours to give wash-to-wash protection. Available in two sizes for use at home and on-the-go, the serum is alcohol and fragrance free so that it’s kind and gentle on skin. 
The new closer to nature hygiene range is available exclusively in Tesco, Asda and Toys r Us or alternatively consumers can find out more about the range online at www.tommeetippee.co.uk.